By Kenneth Lawrence,Kenneth D. Lawrence,Ronald K. Klimberg

the target of this study annual is to give state of the art experiences within the program of forecasting methodologies to such components as revenues, advertising and strategic determination making. it's the desire and course of this examine annual to develop into an functions and practitioner orientated book. issues will comprise revenues and advertising and marketing, forecasting, new product forecasting, judgementally dependent forecasting, the applying of surveys to forecasting, forecasting for strategic enterprise judgements, advancements in forecasting accuracy, and revenues reaction models.

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Advances in Business and Management Forecasting: 10 by Kenneth Lawrence,Kenneth D. Lawrence,Ronald K. Klimberg

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